So, what perfume does Hailey Bieber wear? The two scents she has named herself are Ex Nihilo Fleur Narcotique, a juicy lychee-and-peony floral musk she told Harper’s Bazaar UK she keeps coming back to, and Laura Mercier Vanille, which she picked in a quick-fire Allure interview. Since then her signature has drifted toward warm vanilla body care layered under or instead of perfume, and her paid fragrance work (Versace Dylan Turquoise in 2020, YSL Libre Flowers & Flames in 2024) is a separate story from what she buys for herself.
People search for her scent for a simple reason: Hailey has turned “clean, glazed, expensive-but-effortless” into a whole aesthetic, and fragrance is the one part of it you cannot see in a photo. Fans want to know what sits behind the glossy skin and slicked-back bun, and gift-buyers want something that feels like her without guessing. The catch is that the internet mixes up three very different things: perfumes she has actually named, perfumes she was paid to front, and perfumes fans assume she wears. This guide sorts them by era, tells you how solid each claim is, and then shows you how to build the same mood at any budget.
2017 to 2021: the early reports and the Versace campaign
Before Rhode existed and before she spoke about fragrance on camera in any depth, most of what circulated about her scent came second-hand. Treat this era with the most caution. Some of these claims are attributed to interviews that are hard to trace today, and one is a paid campaign rather than a personal pick.
Bond No. 9 West Side (reported, not confirmed)
A 2022 retailer blog from FragranceX lists Bond No. 9 West Side as an early favorite and attributes a line about it being wearable by anyone to an ELLE Australia interview. We could not retrieve that original interview, so we are filing this as reported, not confirmed. If the attribution is right, it fits the pre-2020 Hailey: a big, rosy, powdery floral with a creamy-musky base, the kind of New York statement scent that suited her runway years.
What it smells like: a lush rose-and-peony bouquet softened by musk and a gently powdery drydown. It is fuller and more retro than the scents she talks about now.
Who should try it: anyone who loves classic, unapologetic florals and wants something that announces itself when you walk into a room. If you prefer skin-close scents, skip it.
Ariana Grande fragrances (reported)
Scentbird’s roundup says Hailey told SheerLuxe in 2021 that she enjoys Ariana Grande’s perfumes, and FragranceX names R.E.M. and God Is a Woman as picks. Neither source quotes her naming a specific bottle in full, so read these as “she has said nice things about the line,” not as a documented signature. It is a believable fit, though. Ariana’s scents are sweet, cozy and affordable, and they foreshadow the vanilla-skin direction Hailey would lean into later.
What they smell like: R.E.M. is a sugary, slightly salty gourmand with lavender and a marshmallow feel; God Is a Woman is softer, fruitier and more floral. Our guide to the best Ariana Grande perfumes breaks down the whole range, and we cover the singer’s own picks in what perfume Ariana Grande wears.
Who should try them: teens and twenty-somethings who want a sweet, friendly scent without a luxury price tag, and anyone building a “her vibe” gift on a budget.
Versace Dylan Turquoise (paid campaign, 2020)
In September 2020, RUSSH reported that Hailey and Bella Hadid fronted the campaign for Versace Dylan Turquoise. This is an ambassadorship-style job, so it tells you which brand paid her, not what she reaches for on a Sunday. That said, the scent is a reasonable match for her sunny, sporty off-duty look.
What it smells like: a bright, sparkling opening of lemon, mandarin, pink pepper, red berries and guava, a light floral middle of jasmine and freesia, and a clean base of amber, woods and white musk. Think beach-club citrus that settles into soft skin.
Why it fits her: it is fresh, easy and youthful, which is how her style read in 2020, all bike shorts and oversized blazers. Who should try it: summer-scent lovers and anyone who wants a crowd-pleaser for daytime. If you like the house, our ranking of the best Versace perfumes puts Dylan Turquoise in context.
2023: the era she named her own scents
This is the most reliable chapter, because both perfumes come from Hailey speaking on camera rather than from a campaign brief. It is also where the answer to “what perfume does Hailey Bieber wear” became much clearer: a niche fruity floral for when she wants to be noticed, and a soft vanilla for every other day.
Ex Nihilo Fleur Narcotique (confirmed by Hailey)
In a Harper’s Bazaar UK video interview, Hailey named Fleur Narcotique as the perfume she is “always going back to,” as HELLO! reported. Who What Wear dates that interview to 2023. When fans later asked what she smelled like at Coachella, Grazia pointed back to the same bottle, while admitting nobody could be sure she wore it that day. That caution matters: it is her stated favorite, not proof of what she wore at any given event.
What it smells like: created by Quentin Bisch and launched in 2014, it opens with lychee, peach and bergamot, moves into a heart of orange blossom, jasmine and peony, and dries down on oakmoss, white musks and woods. On skin it reads as fresh fruit cut over a vase of white flowers, with a clean, almost cashmere-like musk underneath. It is far more luminous than its “narcotic” name suggests.
Why it fits her: it smells polished but not heavy, which is exactly her look: minimal makeup, very good skin, one great gold earring. It also sits in that niche-but-wearable space that reads as expensive to anyone who knows, while still feeling friendly to anyone who does not.
Who should try it: people who find most florals too old-fashioned and most fruity scents too sugary. It works in an office, at brunch and on a first date. If peony and jasmine are your thing, browse our list of the best floral perfumes for more in this lane.
Laura Mercier Vanille (confirmed by Hailey)
BEAUTYcrew reported in August 2023 that in a rapid-fire Allure interview Hailey named Laura Mercier’s Vanille Eau de Parfum and summed up her personal scent as “like vanilla and then body oil”. The same report says she credits Osea’s Undaria Algae Body Oil as part of the mix and that she likes to switch fragrances, so this is a go-to rather than a lifelong exclusive.
One wrinkle worth knowing: some older blogs say “Ambre Vanille,” which is a different, warmer, more resinous Laura Mercier scent. The source closest to her own words says Vanille, so that is the one we list. If a gift recipient already owns Ambre Vanille, they are in the same family but not wearing the exact bottle.
What it smells like: retailer listings describe a stack of vanillas (orchid, liqueur, musk and bourbon) with heliotrope, daylily, sandalwood and amber. It wears as a creamy, slightly boozy vanilla with a soft floral glow and a woody-musky finish, closer to warm skin than to cake.
Why it fits her: it is the scent equivalent of her glazed-donut skin, smooth, warm and a little edible without tipping into dessert. Who should try it: anyone who wants a comfort scent that still feels grown-up. Our best vanilla perfumes guide has more options if you want to compare.
2024: the YSL Libre chapter (paid campaign)
In late July 2024, YSL Beauty launched Libre Flowers & Flames in the US with a digital series, and Hailey was the first of four talents announced. Hypebae covered the launch and noted that Tyler Mitchell shot the campaign imagery. Dua Lipa remained the global face of the Libre line; Hailey’s role was the US campaign. Like the Versace job, this was paid work. It is fair to say she wore it for the shoot; it is not fair to call it her personal signature.
YSL Libre Flowers & Flames
What it smells like: perfumers Anne Flipo and Carlos Benaïm built this flanker around a sunny, creamy white-floral idea. Expect bergamot and lavender up top, orange blossom, lily, coconut and a palm-flower accord in the heart, and a soft vanilla base. It is the classic Libre lavender-and-orange-blossom contrast pushed toward a holiday-skin feel.
Why it fits her: the vanilla and orange blossom overlap with both of her named favorites. You can see why YSL thought she was a natural fit, even if the casting was a business decision. Who should try it: fans of the original Libre who want something warmer and beachier, and anyone who likes tropical white flowers without coconut-sunscreen overload.
2025 to 2026: the vanilla body-care era
The latest chapter is less about bottles and more about layers. Her most recent documented choices are body products, plus one perfume that is not real.
“Eau d’Nepo” (a joke, not a product)
In Vogue’s “In the Bag” video, released alongside her May 2025 cover story, Hailey pulled out a bottle she called Eau d’Nepo, a wink at critics who call her a nepo baby. She said it smelled very vanilla and that she had worn it her whole life. Entertainment sites such as Reality Tea quickly pointed out that no such perfume exists. Read it as a joke with a real hint inside it: she keeps steering conversations about her scent toward vanilla.
Cyklar Vanilla Verve body oil and Naturium Glow Getter (confirmed by Hailey)
On May 5, 2025, Hailey shared her post-shower combo on her Instagram story, and NewBeauty documented the products: Naturium’s Glow Getter Multi-Oil Body Butter, which she said she has used since pregnancy, and a Cyklar body oil that appears to be the Vanilla Verve scent. Reviewers describe Vanilla Verve as a rich vanilla with an amber edge, while the body butter is low-scent enough not to clash with perfume.
Why it matters: this is how she seems to smell most days now, vanilla carried on oil rather than sprayed into the air. It lines up neatly with her 2023 “vanilla and then body oil” description. Who should try it: anyone who wants a skin scent that stays close and soft, and people with perfume-sensitive partners or offices.
Does Rhode make a perfume?
Not as of late October 2026. Rhode’s range is skincare and hybrid makeup: peptide lip treatments, blush, bronzer, mists, masks and the like. Its parent company’s August 2026 press release on the September 30 European Sephora launch describes skincare, blush, Pocket Bronze and Highlight Milk, with no fragrance. Grazia’s rundown of 2026 launches lists a sculpting mask, a mint lip boost, pimple patches and a pocket bronzer, again nothing in fragrance. The nearest thing to a Rhode “scent” is its flavored lip treatments, such as the sweet caramelized-banana version from the April 2026 Rhode x The Biebers collaboration. If you see a “Rhode perfume” listed for sale, be suspicious.
Her scent routine, step by step
Here is the routine pieced together only from what she has shared, with the gaps clearly marked. Where we have no documentation, the step is framed as how to recreate the clean-girl effect rather than as something she does.
- Moisturize right after the shower (documented). She uses a rich, low-scent body butter (Naturium Glow Getter) on damp skin. Hydrated skin holds fragrance longer, which is the quiet trick behind her “I just smell like this” effect.
- Seal with a vanilla body oil (documented). A scented oil goes on top: Cyklar Vanilla Verve in 2025, and Osea’s algae oil was part of her mix in 2023. This is the “body oil” half of her own description.
- Add a perfume if the day calls for it (documented favorites, undocumented placement). Laura Mercier Vanille for a seamless vanilla stack, or Fleur Narcotique for a brighter floral lift. She has not said where she sprays, so use the usual pulse points; our guide on where to spray perfume covers the best spots for staying power.
- Keep it close to the skin (recreation tip). Her overall image is soft and near, not a loud cloud. One or two sprays over oil reads as “her skin, but better.”
- Finish with a scented lip (documented brand, recreation tip). Rhode’s flavored peptide lip treatments add a small hit of sweetness up close. It is a lip product, not a fragrance, but it adds to the overall effect.
- Hair (recreation tip, not documented). She has never named a hair mist that we could find. If you want the full effect on a slicked bun, a light vanilla or musk hair perfume works without drying the hair the way alcohol-heavy sprays can. Our roundup of hair perfumes has gentle options.
What perfume does Hailey Bieber wear? The notes decoded
If the pyramid language trips you up, our explainer on what a fragrance pyramid is walks through top, heart and base. Here is the short version for every scent tied to her, with the source status alongside.
| Perfume | Family | Key notes | When to wear |
|---|---|---|---|
| Ex Nihilo Fleur Narcotique (her pick) | Floral woody musk | Lychee, peach, bergamot, peony, jasmine, orange blossom, white musk, oakmoss | Year-round daytime, office, brunch, first dates |
| Laura Mercier Vanille (her pick) | Amber vanilla | Layered vanillas, heliotrope, daylily, sandalwood, amber | Cool weather, cozy evenings, everyday comfort |
| Cyklar Vanilla Verve body oil (her pick) | Vanilla amber (body care) | Creamy vanilla, amber warmth | After every shower, as a base for perfume |
| YSL Libre Flowers & Flames (paid campaign) | Solar white floral | Bergamot, lavender, orange blossom, lily, coconut, vanilla | Summer, holidays, warm evenings |
| Versace Dylan Turquoise (paid campaign) | Fresh fruity citrus | Lemon, mandarin, pink pepper, guava, freesia, white musk | Hot days, the beach, casual weekends |
| Bond No. 9 West Side (reported only) | Floral musk | Rose and peony bouquet, soft musk, powdery finish | Evenings, events, cooler months |
Notice the thread running through the list: orange blossom, soft white musk and vanilla keep coming back. If you want to understand why that musk reads as “clean skin,” our explainer on what white musk is covers it.
Same vibe at three budgets
None of these are exact copies, and we have not run lab comparisons. They are picks with a similar scent profile or mood, grouped by what you want to recreate. Tiers are relative: budget means high-street or drugstore, mid means designer, and luxury means niche or prestige.
| The vibe | Budget ($) | Mid-range ($$) | Luxury ($$$) |
|---|---|---|---|
| Juicy floral musk (Fleur Narcotique mood) | High-street “peony and lychee” or “peony musk” eaux; look for those two notes plus white musk on the label | Chloé Nomade, also by Quentin Bisch, which shares a fruity-floral, mossy feel | Ex Nihilo Fleur Narcotique itself, the source of the idea |
| Soft vanilla skin (her everyday mood) | Bath & Body Works Warm Vanilla Sugar, or a vanilla body oil layered over unscented lotion | Laura Mercier Vanille or Kayali Vanilla 28 | Guerlain Spiritueuse Double Vanille for a deeper, boozier vanilla |
| Sun-warmed white floral (Libre Flowers & Flames mood) | Sol de Janeiro body mists in the warm, solar style | YSL Libre Flowers & Flames | Tom Ford Soleil Blanc for a richer coconut-and-white-floral beach scent |
| Clean, “just showered” musk (the clean-girl finish) | The Body Shop White Musk | Glossier You | Escentric Molecules Molecule 01 for a transparent, skin-like woody musk |
Before you commit to a full bottle, test on skin for a few hours. Musks and vanillas change a lot from person to person, and our guide to finding the right perfume for your body chemistry explains why. If you want the effect to last through a long day, layer an oil underneath as she does, or use the tips in how to make perfume stay longer.
Gifting a Hailey-inspired scent
If you are shopping because a friend keeps asking what perfume does Hailey Bieber wear, the safest gift is the vanilla-skin story rather than one exact bottle. Pair a vanilla eau de parfum with a body oil, or choose a fresh floral musk if they lean brighter. Both feel personal without needing to match her precisely, and both suit a birthday, a holiday or a just-because surprise. You can browse vanilla, floral and musk options in the Giftexo perfume shop. For more celebrity-inspired ideas, our guide to what perfumes celebrities wear rounds up the rest.
FAQ: Hailey Bieber’s perfume, answered
What is Hailey Bieber’s signature scent?
The closest thing to a signature is Ex Nihilo Fleur Narcotique, which she told Harper’s Bazaar UK she always goes back to. Day to day, though, her scent is a vanilla layer: Laura Mercier Vanille in 2023 and a Cyklar vanilla body oil in 2025. She has also said she likes to change fragrances, so do not expect one lifelong bottle.
Does Rhode sell a perfume or body mist?
No. As of late October 2026, Rhode sells skincare and hybrid makeup such as lip treatments, blush, bronzer and mists for the face, but no fine fragrance and no body mist. Its September 2026 European launch materials list no fragrance. Some lip treatments are flavored, like the caramelized-banana edition from 2026, but those are lip care, not perfume.
Is Hailey Bieber a fragrance ambassador?
She has fronted paid fragrance campaigns: Versace Dylan Turquoise with Bella Hadid in 2020, and the US digital series for YSL Libre Flowers & Flames in 2024. Campaign work is a business deal, so it does not prove she wears those scents personally. Her self-named favorites come from Ex Nihilo and Laura Mercier, neither of which she has a reported deal with.
What did Hailey Bieber smell like at Coachella?
Nobody knows for certain. When the question went viral, Grazia pointed to Fleur Narcotique because it is her stated favorite, but the magazine admitted it could not confirm she wore it that day. Commenters guessed at vanilla and jasmine. If you want to smell “Coachella Hailey,” a floral musk layered over vanilla body oil is the best educated guess.
Is Eau d’Nepo a real perfume?
No. Eau d’Nepo was a joke prop in Hailey’s 2025 Vogue “In the Bag” video, poking fun at the “nepo baby” label. She described it as very vanilla, which matches her real preferences, but no such product is on sale. Any listing claiming to be Eau d’Nepo is not connected to her.
How can I smell like Hailey Bieber on a budget?
Start with an unscented or low-scent body butter on damp skin, then add a vanilla body oil, the combination she shared in 2025. If you want perfume on top, choose an affordable vanilla or a clean white musk and use one or two sprays. The layering does most of the work, and it costs far less than niche perfume.
What perfume does Justin Bieber’s wife wear for evenings?
She has not named a separate evening perfume. Laura Mercier Vanille is the warmer of her two confirmed picks and suits nights out and cooler weather, while Fleur Narcotique is brighter and works from morning to dinner. For a deeper evening option in the same spirit, try a richer vanilla or an amber-vanilla eau de parfum.
